Last April I raved about Frederic Fekkai’s All Day Hair Plump. But as someone noted, the $95 price tag is a little up there. But consider this: I just bought my second one about a week ago. I have been using it regularly, and my hair is past my shoulders, and I have a lot of it. I definitely have to use more of it than most people do – and one tube lasted me about nine months. About $10.55 a month for an amazing styling agent/conditioning product is pretty economical (can’t get a drugstore brand for that little!). I can do the most amazing blow-outs at home with it (and I have absolutely zero skill when it comes to blow-outs – the stuff is foolproof). And I get the softest, most defined curls when I let my hair air-dry.