REVIEW + HOW TO GUIDE Tatcha Luminous Dewy Skin Mist, a J-Beauty cult […]
This is a review of d.j.v. beautenizer Fiberwig LX Mascara, a J-Beauty mascara […]
NEWS: Update on the new and improved Imju Fiberwig Mascara Tiny Sniper wand. […]
May 2025 Update: This article is an Imju Fiberwig Mascara product review. It […]
In addition to Nordstrom, Sephora now has the shu uemura Mini Eyelash Curler. […]
Your Guide to J-Beauty
J-Beauty is a type of modern Japanese skincare and beauty products.
These products use centuries of Japanese tradition and decades of modern innovation to make skincare and cosmetics using time-tested ingredients with modern technology.
J-Beauty skincare routines (Japanese Skincare) are simple but powerful regimens and rituals.
See some of our best J-Beauty cosmetics and skincare favorites!