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Mad Hippie Mineral Mascara Thinks It is a Lash Growth Serum

October 19, 2020 · Leave a Comment

REVIEW: Mad Hippie Mineral Mascara

July 2025 UPDATE: Before remote work and video conferencing became the norm, we featured Mad Hippie Mineral Mascara. It is a vegan mascara containing lash growth peptides typically found only in eyelash growth serums. It also conditions lashes while you wear it. And it doesn’t flake! We don’t mind wearing mascara at home since we are also growing lusher, thicker lashes!!!

Vegan Mascara with Grow Peptides for Zoom?

Need to be Zoom ready pronto? Proper makeup for remote working and video conferencing is tricky.

While we have favored toned-down, neutral eye for video conferencing, we still require some mascara to look alert and like we haven’t just woken up.

But wearing mascara to work at home feels like a big commitment. We now appreciate Mad Hippie Mineral Mascara with a new set of eyes, so to speak.

Read below a reboot of our original article to learn about this vegan goodie with lash growing peptides and natural lash enhancers.

The mascara tube is made from a form of sugar cane plastic.

ABOUT Mad Hippie Mineral Mascara

Mad Hippie Mineral Mascara is a clean beauty makeup product that contains the lash growth peptides of a lash growth serum. It also has the conditioning factors of oils known for making hair, brows, and lashes look thick and lush.

And on top of that, it is actually a well-wearing, smooth application mascara in an adorable tube. It comes with a volumizing brush.

One coat for a lush but natural lash look, two coats for serious volume.

The mascara tube material is made from an eco-friendly bioresin sugarcane-based form of plastic! How innovative!

Regular Style Chicks readers know we are pretty fussy about mascaras. We are excited to find a vegan flake-free mascara that does lash growth serum double-duty!

Mad Hippie Mineral Mascara thinks its’ a lash Serum

Lots of mascaras SAY they condition while you wear it.

But Mad Hippie Mineral Mascara actually IS a lash growth product. It contains a special lash growth ingredient typically found in pricey lash growth serums.

Mad Hippie Mineral Mascara contains Myristoyl Pentapeptide-17, a combination peptide that helps lashes grow.

Mad Hippie Mineral Mascara is a mascara AND lash growth serum

Check out this natural yet effective ingredient list:

What Are Mad Hippie Mineral Mascara Ingredients?

Myristoyl Pentapeptide-17

Myristoyl Pentapeptide-17 is a combination peptide that helps lashes grow. It delivers Keratin proteins to eyelashes and eyebrows.

Keratin is a building block of eyelash hairs. When lashes are healthy, they can grow longer. When nourished, lashes also look softer. Testing shows that this results in an increase in lash thickness and growth.

Myristoyl Pentapeptide-17 guides cell growth and growth factor secretion. This can thicken and enhance the appearance of lashes and eyebrows. It makes them look thicker and fuller.

Sweet Almond Oil conditions lashes

Sweet Almond Oil

Sweet Almond Oil is a light oil, it contains proteins and vitamins A, B, D, and E.

It provides protection and shines to even fine, lackluster lashes.

Sweet Almond Oil protects delicate lashes and combats brittleness. Brittleness a huge barrier to meaningful lash growth.

It also gives lashes a natural sheen.

Vitamin E

Vitamin E conditions dry and brittle lashes.

Within a mascara formulation, it can condition the lash without clogging the lash root.

Rice Bran

Oryza Sativa (Rice) Bran Wax

Otyza Sativa comes from Rice Bran. This provides a mascara base. It is also an emollient softening agent because of its natural fatty acids, squalene, and phospholipids.

Because it has a high melting point, it helps mascara not flake or smudge. It is also not an eye irritant like Beeswax can be for sensitive eyes.

Glycerin

Glycerin is a natural humectant derived from plants. It helps lashes retain precious moisture and appear slightly plumper.

Jojoba Oil

Jojoba Seeds

Jojoba Oil is an emollient, made of 98% monounsaturated fats so it can penetrate the hair follicle. It gives elasticity and softness to hair including eyelashes.

It is also a carrier oil. This increases the efficacy of other active ingredients. It nourishes both the lash follicle root and smoothes damage to dry lash tips.

TriglycerideTriglyceride is a fatty acid that moisturizes the lashes.

What it does NOT contain

Mad Hippie Mineral Mascara is free of:

silicone
petrochemicals
parabens
perfume
SLS
phthalates
animal ingredients
animal testing
synthetic colors
dyes

About the Mad Hippie Brand

Mad Hippie makes skincare and beauty products. They believe in promoting not just aesthetic beauty but worldwide beauty in the local community and beyond. They give $1 of every online sale to conservation efforts.

Mad Hippie is committed to the belief in a brighter, better tomorrow.

Mad Hippie not only creates green cosmetics and skincare, but their entire production process is also geared toward a reduced carbon footprint.

They use bioresin sugarcane tubes, they print with soy inks on FSC certified paper. Their even facility runs on alternative energy. Impressive!

WHERE TO FIND Mad Hippie Mineral Mascara

Find the lash growing, vegan, flake-free Mad Hippie Mineral Mascara at https://www.madhippie.com/products/mascara

Mad Hippie Mineral Mascara

More Mad Hippie Skincare Products We Love

Mad Hippie Hydrating Mist

Why we Love Mad Hippie Hydrating Nutrient Mist with Hesperidin

Mad Hippie Facial Sunscreen

Why Mad Hippie Facial Sunscreen is Special

QUESTIONS? COMMENTS?

Have any questions about Mad Hippie Mineral Mascara? The Style Chicks are here to answer them.

Leave a comment or email us at questions@stylechicks.com

ABOUT THIS POST

Mad Hippie Mineral Mascara was original submitted to Style Chicks for consideration purposes. All opinions and experiences are 100% our own.

How to Use Too Faced Better Than Sex Mascara

January 19, 2018 · 3 Comments

I wondered about Too Faced Better Than Sex Mascara, how could I not, it’s everywhere, even my Mom said I should try it. But every mascara makes claims, and every mascara had its’ die-hard fans.

Many “BIG LASH” mascaras seem like shellac-like lash-clumpers that turn into fallout and flakes. I want full but defined lashes from a mascara that stays put. I’ll shell out the big bucks if it works, but that’s a big IF.

Here are our thoughts on Too Faced Better Than Sex Mascara and how to get the most out of it.

Too Faced Better Than Sex Mascara comes in regular formula and waterproof

Too Faced Better Than Sex Mascara comes in a regular and waterproof formula

MY FANTASY MASCARA THEORY

I was a big fan of two discontinued Shu Uemura Mascaras, the Basic and the Fiber Extensions. I’ve never really gotten over them and I haven’t found something I ADORED since.

But as faithful StyleChicks readers know, we’ve tried plenty of mascaras to forget my long-lost mascara loves.

I want it to be BLACK BLACK dark, lengthening and separating, and to be able to keep a curl. I like a major lash, but reasonably natural looking, not a terrible mess of clumps and smudges and flakes.

TOO FACED’S CULT-FOLLOWING

There were the devotees who said this was the best…but I didn’t believe it until became mascara desperate and saw a 2-pack at Ulta that had a full size with a free waterproof mini.

It is also $12 for the mini, which is not so little considering the full size is absolutely huge. With Ulta’s amazing return policy, what do you have to lose?

Picked up Too Faced Better Than Sex Mascara with a free Waterproof mini on an Ulta haul.

The TOO FACED BETTER THAN SEX MASCARA Experience

I found the regular and the waterproof to be very similar, albeit the waterproof seems a little drier, not in a dried out way, just a slightly less wet formula.

Too Faced Better Than Sex Mascara brush has an hourglass shape, clumps tend to accumulate at the tip and require attention to clean

THE WAND: I do like the wand brush that comes with this mascara, and it works well if you do only one coat for the day.

BUT, I prefer to do three VERY thin coats throughout the day, and this way, I get NO clumps and virtually no fallout. I apply first in the morning at home during my typical makeup routine, then a coat before lunch to refresh the curl and add some intensity. Then a fuller, more dramatic lash for dinner and after-hours plans. That sounds like a lot of mascara, but hear me out, it looks natural if applied carefully.

HOW TO APPLY TOO FACED BETTER THAN SEX MASCARA

Each coat I do VERY lightly by dipping a disposable mascara wand into the tube just once per eye for both upper and lower lashes. Then I comb through with a dry disposable mascara wand or my trusty MAC or Paula Dorf Mascara Fan Brush.

MAC 205 Mascara Fan Brush Bristles allow for defined wispy mascara application

A fan brush eliminates any clumps and gives lashes a wispy look. I bring extra disposable wands with me for use during the day, and my trusty mascara fan brush, and a few cotton swabs just in case.

STYLECHICKS hack: Apply wet mascaras with disposable wands for maximum control

FIRST COAT: Thin first coat, lashes feel soft, it is difficult to hold a curl, but it is fine for the morning in the office, gives the effect of tight-lining the upper lashes
SECOND COAT: midday quick one-stroke coat to refresh for lunch plans.
THIRD COAT: A final third coat before dinner plans gives GIANT bombshell eyes. GIANT. For best curl hold all evening, I do a final thin coat of the Waterproof mascara after allowing the final coat to dry, give a quick curl, and the Too Faced Better Than Sex Waterproof Mascara nicely sets the curl.

After application, comb through wet lashes with a dry, clean disposable mascara wand for a well-defined lash finish that won’t clump

USING DISPOSABLE WANDS

I use Wayne Goss’ trick of bending the brush head of the mascara wand, but I use a clean disposable wand, this gives me the best access to upper and lower lashes and allows me to use the least mascara to get the best effect. I can also get in nice and close to the actual lash line, which gives a tight line effect and makes eyeliner use somewhat optional or minimal.

How to Apply Too Faced Better Than Sex Mascara

Bend a disposable mascara wand for optimal control and to get in close on bottom lashes

The angled bent brush gives the best access to little lashes even in corners

I Forgo eyeliner other than tight lining or upper rim only for when I really want to bring it. Full-on liner is just too much, like crazy eye kind of big eye. If using eyeliner, do so very gingerly, perhaps something with a soft metallic such as a copper or taupe, or a smudge of shadow for some definition.

Too Faced Better Than Sex Mascara Pros and Cons

Currently, this is my favorite mascara, I don’t use anything else. At $23 it is a bit steep, but it lasts for as long as one should hold onto a mascara (three months). The $12 mini is not so mini, it can last you a good six weeks to two months.

Lashes can look huge with one coat from the full specially shaped brush, and it is buildable, like how I use it in multiple coats throughout the day. It does not get stiff, so lashes remain workable, but this is more difficult to curl. The waterproof leaves lashes more curl-able, with no discernable difference to me in appearance, only in the feel of the application. I personally found any of the reported Better Than Sex Mascara dupes to be flaky, whereas actually Better Than stays put. It eliminates the need for eyeliner on most days and defines the eye so well, I don’t need much else as far as eye makeup for a dramatic yet natural looking eye.

PROS:

No flaking. I mean none
Dark black that makes eyes look huge
Nice lush looking lashline

CONS:

Removing the mascara at the end of the day. I use safflower oil-soaked cotton pads, let them sit on my closed eyes for about 30 seconds to melt it all, then wash my face. Not dramatically worse than other mascaras, and there is no tugging involved if a proper oil remover is used.

Too Faced Better Than Sex Mascara has a thick brush with an hourglass shape

WHERE TO BUY Too Faced Better Than Sex Mascara

Find Too Faced Better Than Sex Mascara at TooFaced.com, Ulta, Macy’s, and Sephora

How to Use Tarte Lights Camera LASHES 4-in-1 Mascara

August 26, 2017 · Leave a Comment

If carefully applied, Tarte Lights Camera LASHES 4-in-1 Mascara gives a Zooey Deschanel-twice-the-size-of-a-normal-eye kind of look. The lashes are defined, even from a few feet away. Clumping is minimal, but the tube dries out quickly, perhaps due to the cute but problematic leatherette packaging making it difficult to complete close the cap tightly. But it’s a solid mascara for a special event to have dramatic yet natural lashes. Here are our best tips and tricks for getting the most out of this cult-favorite mascara.

Tarte Lights Camera LASHES is rich black mascara with full wand

Tarte Lights Camera LASHES is the BLACKEST black: a rich black, creamy mascara

Tarte lights camera LASHES mascara has been around a few years, but I didn’t try it until recently as I was satisfied with my then-current-but-now-discontinued-mascara.

Tarte Lights Camera LASHES 4-in-1 Mascara Is BEST USED FOR:

Natural, clump-free, highly defined lashes that create a big doe-eyed look.

This mascara, if applied carefully, gives long, defined lashes that stay clump-free and give a big-eyed look. It lasts the day with minimal fallout. It is not the biggest and lushest look when compared to mascaras like DiorShow or Benefit BadGal, but it does look the most natural yet defined lashes can look, in my opinion, making it suitable for daytime wear with light touchups for a more dramatic evening look. Good for a beguiling, defined eye that doesn’t look fake or like you are trying too hard, especially if you only apply one or two thin coats.

Tarte Lights Camera LASHES 4-in-1 Mascara Features

It is not sticky or itchy.
Look of a very wet mascara, but it dries rapidly
Didn’t clump, no smears or smudges on my eyelids
Vegan with conditioning ingredients like Olive Oil.
Paraben free.

How to Apply Tarte Lights Camera LASHES 4-in-1 Mascara

APPLICATION TIPS & Tricks

Using a disposable wand and a lash comb gave a very defined look. Using a mascara fan brush and lash comb out afterward with a disposable wand gave a long, soft, wispy look. Two coats with a disposable wand, top lashes only, had a nice bombshell lash but not tacky or trashy look.
Lights Camera LASHES was a bit more difficult to apply to my bottom lashes with the brush that came in the tube, so I recommend disposable or lash comb for bottom lashes.
TIP: Some neutral to negative reviews I see of this Mascara are reviewers have piled it on pretty thick in multiple coats. I did a very basic one coat, I attempted to coat from lash to tip on each lash and only doing the second coat if I missed a lash or a lash pointed in a weird direction and needed to be set straight. This gives all the length without the clumping I see some people having with this mascara.
If you have experienced clumping with this mascara when applying several coats, or one thicker multi-coat, I’ve found that one thin coat gives the dark rich black color and the length without the clumping of multi-coats.

Tarte lights camera LASHES mascara

RESULTS

The mascara is very dark and applies relatively thinly almost always without clumps, but they still need a combing.

I like this mascara. As long as it is applied carefully, it looks great. It gives a Zooey Deschanel/New Girl/Jessica Daye twice the size of a normal eye kind of look. The lashes seem very defined even from a few feet away, yet the mascara is not so obvious as makeup, making the lashes noticeable, not the makeup.

FALLOUT & WEAR

There is very light fall out, after a few hours I saw two or three black grains on my undereye area, my lashes didn’t have apparent flakes or areas the mascara wore off. Carry a q-tip to flick those away.

CAVEATS

Tarte Lights Camera LASHES is not necessarily a good mascara for a quick daytime touch up unless you carry a lash comb with you, which I do. But I found it didn’t need to be touched up if done properly in the first application. I did have an issue with 4-5 lower outer lashes tend to stick together and they always need a thorough combing with a lash comb.

The mascara is not waterproof, but I found it to be long-wearing like a waterproof. The waterproof version is Tarte Lights Camera SPLASHES, which loses some of the consistency in my opinion, and seems to be to be not as rich black, but pretty close.

WHAT I DON’T LIKE ABOUT Tarte’s Lights, Camera, LASHES

It dries out insanely fast, requiring a near constant re-purchase of mascara. It dries out within a few weeks, when plenty is left in the tube. I wouldn’t mind if I even got a good two months out of it, knowing I should replace my mascara every three, but at $23 for the full size, $10 for the mini, that is too expensive as effectively costs the same as a very high-end mascara such as Hourglass.

TIPS:

MAKE SURE THE CAP IS FULLY CLOSED. The tube comes in a leather-like, thicker snakeskin patterned packaging; this makes it harder to completely close the tube cap. Make sure to twist the cap on tightly, so your mascara does not dry out. When it is dry, it gets very flaky.
I keep this mascara in a zip lock baggie to keep it as airtight as possible.
I have resorted to cutting off the adorable packaging with a scissors or knife to get a better seal on the cap being closed. Underneath the pretty tube packaging is just a plain black tube.
After the first few uses, I put the mascara tube in a cup of hot water and let it sit for a few minutes to keep it smoother and less dried out before application
I always apply it with a disposable mascara wand or mascara fan brush

Tarte Lights Camera Lashes Mascara comes with pretty but problematic packaging.

WHERE TO BUY Tarte Lights Camera LASHES MASCARA

Tarte Lights Camera LASHES Mascara is available at TarteCosmetics, Ulta, and Sephora for $23, $10 for the mini, and the best deal is the Tarte Picture Perfect Eyelash Curler Duo, containing a Tarte eyelash curler and a mini Tarte Lights Camera LASHES for $18 (our recommended pick).

What do you think of Tarte Lights Camera LASHES? Do you have a favorite mascara? Tell us in the comment section

What to Know About Urban Decay Subversion Lash Primer

January 18, 2017 · 2 Comments

Urban Decay Subversion Lash Primer

Want tips on how to use the Urban Decay Subversion Lash Primer? Look no further, here are our best tips, tricks and hacks. With a little practice, this tricky Primer will be giving you lush, bat-worthy lashes in no time!

URBAN DECAY SUBVERSION LASH PRIMER: WHAT IT DOES

A lash primer gives both some bulk to individual lashes and serves as a base coat, so mascara lasts longer and looks fresher with less fallout during the day.

FIRST IMPRESSIONS

Similar in construction and design to a regular mascara, the primer wand has lots of product on it when pulled out of the tube. It is opaque white in color. It is something like a thickened “White-Out” or “Liquid Paper,” but not as sticky or runny as an Elmer’s Glue-like consistency.

I initially didn’t expect it to bode well but thought better of it after some practice. It gives a full, fluttery lash without looking fake.

Urban Decay Subversion Lash Primer gives lusher lashes

Urban Decay Subversion Lash Primer is a base coat for lusher lashes

BEST USAGE TIPS

My best tip is to clean the brush wand off as much as you can before application to the lashes.

I use a disposable wand and dip it in the primer only once, and that may still need to be cleaned off by brushing the rows and tip of the dipped wand with a second clean wand to get the excess and clumps off.

APPLICATION:

Brush it on very thinly, straight from root to tip, NOT in a zig-zag horizontal motion like mascara, because lashes will lose definition and clump together.

Next, brush through the lashes with a dedicated clean spoolie, dry wand or a mascara fan brush to remove clumps and unevenness to the primer layer, because there are plenty of clumps, even if you are careful in applying. Don’t skip this step.

Get this primer coat as clean as possible. And take your time doing it. Let it dry.

Apply your mascara.

NOTE: At the risk of “Mascara heresy,” if you normally do 2-3 coats of mascara, you may wish to stop at one thin coat, at least on the bottom lashes. Assess between coats if you, in fact, need more mascara than one coat, because the primer makes lashes quite lush with very little mascara product.

CAUTIONS:
1) Since the primer is an opaque white, the lashes are left white. Make sure to coat each lash and not miss any, and check that your lashes are coated root to tip, and on the sides, as the primer shows through any uncoated areas and it looks like weird white spots on the lashes if a spot is missed.

2) Make sure to keep the cap on tight; it dries out faster than mascara.

3) If the product is too dry or too clumpy, put the closed tube in a mug of hot water to soften it, but only leave it in the water for less than two minutes, so it does not get too runny. This is a last resort trick to get a few more uses out of the primer.

4) Invest in cheap disposable mascara wands to apply the primer since the wand that comes with the primer gets pretty gunky fairly quickly.

SUMMARY

Urban Decay Perversion Primer gives the appearance of thicker lashes as well as providing a nice base to keep mascara looking fresh and lasting longer.

But it must be applied carefully and takes some practice; it is not for a quick flick of mascara before you head out the door kind of mascara application. But it does make lash look very lush.

My mascara lasts longer, looks fresher with fewer flakes during the day. It takes less mascara to get a thick, lush, fluttery lash. Once I got the hang of it, it’s worth the extra step to make lashes extra bat-worthy.

Find it at Urbandecay.com